Marketing is Riding a Wave of Sea Change.
Is Design Paying Attention?
What is going on with marketing?
It used to be so simple: create a compelling message, design equally compelling creative around it, push it out into the marketplace,
then watch the sales roll in.
(okay, maybe not that simple, but you get the idea)
Due to the rise of cloud-based computing and the resulting mountains of data now available at our fingertips, marketing is in the midst of a sea-change that has revolutionized the industry. It's now possible to: identify and segment a target audience, connect and engage, deliver content, gather feedback data, identify insights, and iterate to better optimize original content (phew!)—all at speeds never before dreamed possible.
We're talking hours, not weeks or months. Test, iterate, test again, iterate again. Until connections are made,
bonds are formed, conversions are achieved, and advocates are born.
So Why Should Design Pay Attention?
Simple. Catch this wave, or risk drowning in its wake. I'm talking Davy Jones' Locker here.