What Is Inbound Marketing? And Why Should I Care?
Despite its use of SEO strategies and the way that SEO tends to overlap with it,
inbound marketing is not a synonym for search engine optimization. SEO's main focus is on the search engines and how and where your site appears in their listings.
Inbound marketing, on the other hand, is about being found on the channels your most valuable customers engage in most.
You want to use those channels to provide valuable content to your targeted audiences.
Through inbound marketing strategies, you will take your industry knowledge and use it to entertain your customers, solve their problems,
or make their lives easier or better in some way.