With the growing momentum for marketing automation and tech tools, is the digital marketing community losing track of the "steak" while being blinded by the "sizzle?"
Following is an awesome post that reminds us that there's a reason why that perfect, on-target creative concept is called the "Big Idea." And automation will never be able to generate it.
It used to be so simple: create a compelling message, design equally compelling creative around it, push it out into the marketplace, then watch the sales roll in. (okay, maybe not that simple, but you get the idea)
No more.
Due to the rise of cloud-based marketing automation and the resulting mountains of data now at our fingertips, marketing is in the midst of an industry sea-change that is revolutionizing the way marketers do business. It is now possible to identify, connect, engage, deliver content, gather data (and insights), and iterate—all at speeds never before dreamed possible.
We're talking hours, not weeks or months. Test, iterate, test again, iterate again. Until connections are made, bonds are formed, conversions are achieved, and advocates are born.
Simple. Catch this wave, or risk being stranded in its wake forever.
Many in the business community consider professional graphic design a luxury and not the mission-critical element it truly is.
Big mistake.
Here’s a great post explaining why.
You want your customers to hear what you’re saying. But getting their attention can prove tricky for a whole range or reasons… That’s where graphic design—professional graphic design—can help.
