Marketing is Riding a Sea-Change Wave
Is Design Paying Attention?
What is going on with marketing?
It used to be so simple: create a compelling message, design equally compelling creative around it, push it out into the marketplace,
then watch the sales roll in.
(okay, maybe not that simple, but you get the idea)
Due to the rise of cloud-based marketing automation and the resulting mountains of data now at our fingertips,
marketing is in the midst of an industry sea-change that is revolutionizing the way marketers do business. It is now possible to identify,
connect, engage, deliver content, gather data (and insights), and iterate—all at speeds never before dreamed possible.
We're talking hours, not weeks or months. Test, iterate, test again, iterate again. Until connections are made,
bonds are formed, conversions are achieved, and advocates are born.
So Why Should Design Pay Attention?
Simple. Catch this wave, or risk being stranded in its wake forever.